Rare Beauty, Selena Gomez’s popular cosmetics brand, is set to launch its new mini bag soon, but not without some controversy.
TikTok users have been buzzing with comments suggesting that the bag bears a striking resemblance to the Rhode Bubble Bag, a well-known product from Hailey Bieber’s skincare brand.
As these discussions unfold, the similarities and potential differences between the two products are coming under scrutiny.
The excitement around Rare Beauty’s mini bag has been overshadowed by claims of design imitation.
Numerous TikTok users have pointed out that the new mini bag looks very similar to the Rhode Bubble Bag. Both bags are compact, with a puffy, rounded design that features a minimalist aesthetic—characteristics that seem to have prompted the comparisons.
Comments on TikTok range from supportive to critical. Some users are defending Rare Beauty, suggesting that the similarity might be coincidental and noting that the puffy, compact style is a broader trend in the fashion industry.
Others, however, are more skeptical, implying that Rare Beauty’s new design could be inspired by or even copying Rhode’s established Bubble Bag.